El Aviso Magazine and "Futbol Fantastico"

Power Media Group is helped to grow top-of-mind awareness of El Aviso and to developped the ElAviso.com online audience. Power Media Group, Inc and El Aviso Magazine, worked on three months campaign around the FIFA World Cup 2010, in collaboration with Radio Exitos 93.9FM. Alfredo Dominguez Muro – founder and creator of ESPN Español - highlighted El Aviso Magazine sponsorship in his live daily World Cup reports from South Africa, on Radio Exitos 93.9fm. Every Friday, El Aviso Magazine and Radio Exitos gave away $1,000 jackpot, in a contest called, Futbol Fantastico. In order to help the community residents struggling with employment, Radio Exitos' 93.9 also aired the "Job of the Week" from El Aviso.

Herrera Sindell Group

The Herrera Sindell Group, is working a 6 months PR Campaign with Power Media Group, in order to attract more traffic in their webpage and also create a new dynamic image of the growing Real Estate Acquisition Firm. Meanwhile most of the real estate firms struggles, the Herrera Sindell Group has moved into a 11.000 square feet office space in Sherman Oaks.

Hamer Toyota

Hamer Toyota from Mission Hills celebrated their 71st anniversary in collaboration with Power Media Group, Inc. The oldest exclusive Toyota car dealer in nation decided to thank the community for their loyalty by organizing a special weekend promotion and event at the dealer location in Mission Hills on June 27th and 28th.

The increasing percentage of the US demographic profile represented by ethnic minorities presents an opportunity to marketers and retailers, according to The Nielsen Company.

Hispanic Shoppers

• Tend to spend more on categories for babies and children. Hispanic households represent 11.8% of CPG total spending, but 16.6% of disposable diaper sales.
  
• Tend to spend more in traditional mass merchandise and warehouse clubs.
  
• Tend to spend more on food consumed at home.
  

About Power News

Power News is a free, monthly publication, designed to provide information about the advertising agency Power Media Group, its clients, projects and campaigns, as well as the latest trends and analysis about issues affecting the advertising industry.

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