On Managing Crisis, Making Tough Decisions and Staying on Top LOS ANGELES, Calif. /EWORLDWIRE/HOLD --- Latina business owner Patricia Gracia is the ideal professional to keynote any number of public forums, and in particular, a gathering of powerful women in business at an event hosted by the National Association of Women Business Owners (NAWBO) of Los Angeles and sponsored by Wells Fargo. She was invited to lead a Women of Influence discussion panel offering insight on how to manage crisis, make tough decisions and stay on top at the Gene Autry Museum in Los Angeles.

Attendees at the June 23 meeting ranged from those whose interests are tied to a desire to learn how other female business owners grew their business, to other small business owners who wished to gain specific strategies to apply to their own business, in a difficult economic environment.

A recognized figure in the Hispanic community, Gracia and her firm have been widely honored by industry, local and national organizations, for her company's growth, personal achievements, activity for clients and dedication to the community, with multiple awards. She attributes her success to those who work with and support her, and points out their contributions to her business' progress. A sharp professional who has overcome the toughest challenges and build strategic alliances, she represents the perfect complement of innovation and strength.

"Among the three women of real influence selected to lead this public forum of powerful and successful women, I am honored to represent the Latina community," stated Gracia. Gracia was joined by accomplished business leaders: Kay Matthews Vice Chair/Managing Partner, Ernst & Young Caroline Nahas Managing Director, Korn Ferry International Lisa Stevens Regional President, Wells Fargo

When asked what are the rules for some of the toughest challenges you have faced as a business owner? Gracia stated, "There's nothing more valuable than good advice from women who have been there and back only to be at the top of their game."

MEDIA: To arrange for an interview with Patricia Gracia, call 661-505-1009 or e-mail patricia@powermediagroup.com.

About The National Association of Women Business Owners (http://www.nawbo.org/)

Founded in 1975, NAWBO is the unified voice of America's more than 10 million women-owned businesses - with over 7,000 members and 80 chapters strong - representing the fastest growing segment of the economy.

About Power Media Group Inc. (http://www.powermediagroup.com)

Advertising agency Power Media Group, led by Patricia Gracia and Tony Gracia, has achieved recognition from organizations such as the Latin Business Association (2008 Sol Award as Business of the Year), Addy Awards (2009 Excellence in Creativity for a TV ad in the General Market - Catalog Sales, three 2010 ADDY Awards), and San Fernando Valley Business Journal 50 Fastest Growing Private Companies of 2009. Patricia has been named United States SBA Minority Small Business Champion of the Year 2010.

The increasing percentage of the US demographic profile represented by ethnic minorities presents an opportunity to marketers and retailers, according to The Nielsen Company.

Hispanic Shoppers

• Tend to spend more on categories for babies and children. Hispanic households represent 11.8% of CPG total spending, but 16.6% of disposable diaper sales.
  
• Tend to spend more in traditional mass merchandise and warehouse clubs.
  
• Tend to spend more on food consumed at home.
  

About Power News

Power News is a free, monthly publication, designed to provide information about the advertising agency Power Media Group, its clients, projects and campaigns, as well as the latest trends and analysis about issues affecting the advertising industry.

The dynamic newsletter features client profiles, notable achievements and innovative techniques and ideas. It includes industry insider knowledge about the world of marketing and advertising - complete with statistics and research - which is a powerful tool for any business owner in today’s economy.

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