Year 1 | Number 1 | March 2010  
 
 Featured Campaign .

PMG’s long track record of developing successful campaigns for entertainment companies such as Xenon Pictures, Palm Pictures and Universal Music, opened another door for the agency this September, when Maya Entertainment hired PMG to promote the DVD release of a new movie title.


The four week outdoors campaign in Chicago, Dallas, New York and Los Angeles, promoted the DVD release of The Line, a drama about a drug cartel in Tijuana featuring an impressive cast, including Andy Garcia, Esai Morales, Valerie Cruz, Armand Assante, Ray Liotta, and Danny Trejo.
The strategic campaign, which used phone kiosks, phone wraps and king size bus posters near targeted retail and commercial centers, was so successful Maya Entertainment commissioned PMG for another campaign just one month later.


An outdoors campaign for The Ministers, a story of twin brothers Dante and Perfecto Mendoza, both played by John Leguizamo, was launched in December in strategic markets: Dallas, Los Angeles, and New York. The DVD release of the Ministers, Franc Reyes’ third full length feature which he wrote, directed and produced, was promoted through king size bus posters along select routes.
This March PMG launched yet another campaign for Maya Entertainment to promote the DVD release of the Latin Comedy Mejor es que Gabriela No se Muera (It's Better If Gabriela Doesn't Die), about a young writer in a Mexican telenovela where Gabriela is an actress.
The campaign is using full-page, full color ads in the national magazine TV& Novelas to promote Mejor es que Gabriela No se Muera and PMG is now preparing to launch a Television campaign to promote the same title.

Since its founding in 2001 the agency has designed successful campaigns to promote several movie and television titles.
Entertainment giant Universal Music Latin hired Power Media Group to promote the DVD release of the Spanish version of Dr. Atkins Diet, as well as the DVD release of the Hispanic soap opera “Amor Real”.
The agency also led the charge on media campaigns for NBC Telemundo’s soap opera Dame Chocolate and promoted the DVD release of Palm Picture’s Cronicas - John Leguizamo’s first Spanish-language movie.
In 2007 Vivendi Visual Entertainment, a branch of Universal Music Group hired Power Media Group for its theatrical release of “In the Name of the King”

Back to the main page

 A Booming Market: Latino Buying Power Continues to Grow.

The increasing percentage of the US demographic profile represented by ethnic minorities presents an opportunity to marketers and retailers, according to The Nielsen Company.

Hispanic Shoppers

  • Tend to spend more on categories for babies and children. Hispanic households represent 11.8% of CPG total spending, but 16.6% of disposable diaper sales.
  • Tend to spend more in traditional mass merchandise and warehouse clubs.
  • Tend to spend more on food consumed at home.

About Power News

Power News is a free, monthly publication, designed to provide information about the advertising agency Power Media Group, its clients, projects and campaigns, as well as the latest trends and analysis about issues affecting the advertising industry.

The dynamic newsletter features client profiles, notable achievements and innovative techniques and ideas. It includes industry insider knowledge about the world of marketing and advertising - complete with statistics and research - which is a powerful tool for any business owner in today’s economy.

Please send all questions, comments and suggestions to info@powernews.com. Also you can visit our websites: http://www.powermediagroup.com and www.powerwomanbc.com



 Our Companies




In This Issue:
Power Media Group Shares the “Power”.
 
SBA Selects Power Media Group’s Founder as Minority Small Business Champion of the Year.
 
PMG Enhances Public Relations Department.
 
Power Media Group Wins Three Addy Awards.
 




Other News:
Power Woman Business Center and College of the Canyons Join Forces to Help Small Business Owners
 
Local Involvement: A Top PMG Priority .
 
Featured Campaign .
 






Subcribe to our Newsletter
Name:
E-mail:
17960 Sierra Hwy. Santa Clarita, CA 91351
Power Media Group : Phone: 1 (800) 901-5272 (661) - 505-1009 | Fax: (661) 430-5563 | E-mail: info@powermediagroup.com
Power Woman Business Center: Phone: 1 (800) 989-5315 (661) 505-1010 | Fax: (661) 430-5491 | E-mail: patricia@powerwomabc.com
Power News