Getting involved with the local community and helping others has always been a top priority for PMG’s leadership. This year PMG Founders Patricia Gracia and Tony Gracia approached two non-profit organizations in an effort to collaborate and contribute to their efforts and good causes.
Currently PMG and The Michael Hoefflin Foundation for children’s cancer are in talks to define how PMG can help promote the foundation and boost its fundraising efforts on behalf of the many children with cancer and their families, which need the Foundation’s help.
Similarly, Single Mother’s Outreach, a non-profit organization that provides hope, support, and resources to single parents, and Power Media Group are collaborating on a social enterprise project. With the goal of encouraging an entrepreneurial spirit in single parents, PMG is collaborating with the organization to develop a plan to help women launch their own businesses.

PMG’s new business incubator Power Woman Business Center, will be available as a resource for Single Mother’s Outreach to use for its computer equipment and facilities when holding workshops, and trainings.

New Partnerships
Already a member of numerous business groups and trade associations including the Santa Clarita Chamber of Commerce, PMG recently joined the Antelope Valley Hispanic Chamber of Commerce forging new and valuable connections with many businesses in the cities of Palmdale and Lancaster.
Recently Patricia Gracia was featured as the keynote speaker at the AVHCC’s monthly membership luncheon where she was invited to share her inspiring story of hardship, struggle and ultimately success.
Patricia, who was born in Peru, migrated to the United States at the age of 18 by crossing the border from Mexico illegally. She quickly learned to speak English and made her way into the world of advertising until she launched her agency Power Media Group from the small living room in her San Fernando Valley apartment in 2001.
Today, Patrcia Gracia and her husband manage a multimillion-dollar agency developing strategic media campaigns for clients seeking to reach the growing Hispanic market.

The increasing percentage of the US demographic profile represented by ethnic minorities presents an opportunity to marketers and retailers, according to The Nielsen Company.

Hispanic Shoppers

• Tend to spend more on categories for babies and children. Hispanic households represent 11.8% of CPG total spending, but 16.6% of disposable diaper sales.
  
• Tend to spend more in traditional mass merchandise and warehouse clubs.
  
• Tend to spend more on food consumed at home.
  

About Power News

Power News is a free, monthly publication, designed to provide information about the advertising agency Power Media Group, its clients, projects and campaigns, as well as the latest trends and analysis about issues affecting the advertising industry.

The dynamic newsletter features client profiles, notable achievements and innovative techniques and ideas. It includes industry insider knowledge about the world of marketing and advertising - complete with statistics and research - which is a powerful tool for any business owner in today’s economy.

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