Year 1 | Number 1 | March 2010  
 
 Power Media Group Wins Three Addy Awards .

Power Media Group, Inc. was recently selected by the Advertising Professionals of North Los Angeles County - an affiliate of the American Advertising Federation (AFF) - as a recipient of three 2010 ADDY Awards.
The advertising and public relations agency, specialized in the Hispanic market, received three awards for excellence in creativity and execution for a logo concept designed for Mission Community Hospital, a local radio commercial for Creativa Interior Primor and a website designed for Power Woman Business Center. The awards were presented by The Advertising Professionals Association of Los Angeles at the ADDY Awards gala dinner on March 7 at the Odyssey Restaurant in Granada Hills, CA.

“These awards reflect all the hard work of the talented team at Power Media Group,” said Founder and President Patricia Gracia. “It’s only from team work and creative collaboration that we can accomplish great things.” The prestigious awards recognize and reward creative excellence in the art of advertising, graphic design, web design, and in the elements of advertising, illustration, and photography. The ADDY® Awards are the creative industry's largest and most representative competition, attracting more than 60,000 entries every year in local ADDY competitions.

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 A Booming Market: Latino Buying Power Continues to Grow.

The increasing percentage of the US demographic profile represented by ethnic minorities presents an opportunity to marketers and retailers, according to The Nielsen Company.

Hispanic Shoppers

  • Tend to spend more on categories for babies and children. Hispanic households represent 11.8% of CPG total spending, but 16.6% of disposable diaper sales.
  • Tend to spend more in traditional mass merchandise and warehouse clubs.
  • Tend to spend more on food consumed at home.


About Power News

Power News is a free, monthly publication, designed to provide information about the advertising agency Power Media Group, its clients, projects and campaigns, as well as the latest trends and analysis about issues affecting the advertising industry.

The dynamic newsletter features client profiles, notable achievements and innovative techniques and ideas. It includes industry insider knowledge about the world of marketing and advertising - complete with statistics and research - which is a powerful tool for any business owner in today’s economy.

Please send all questions, comments and suggestions to info@powernews.com. Also you can visit our websites: http://www.powermediagroup.com and www.powerwomanbc.com



 Our Companies





In This Issue:

Power Media Group Shares the “Power”.
 
SBA Selects Power Media Group’s Founder as Minority Small Business Champion of the Year.
 
PMG Enhances Public Relations Department.
 
Power Media Group Wins Three Addy Awards.
 




Other News:

Power Woman Business Center and College of the Canyons Join Forces to Help Small Business Owners
 
Local Involvement: A Top PMG Priority .
 
Featured Campaign .
 






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Power Media Group : Phone: 1 (800) 901-5272 (661) - 505-1009 | Fax: (661) 430-5563 | E-mail: info@powermediagroup.com
Power Woman Business Center: Phone: 1 (800) 989-5315 (661) 505-1010 | Fax: (661) 430-5491 | E-mail: patricia@powerwomabc.com
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