Agency redirects efforts towards PR.

Responding to growing demand for public relations services, Power Media Group is enhancing its PR Division.
In the current economic climate it’s never more been more valuable to establish good relationships between an organization and its key audiences and Power Media Group recognizes that good PR can deliver the authenticity and distinctiveness to elevate a brand, generate credibility and bridge the trust gap in ways that advertising cannot. For this reason, starting in February, PMG moved forward with plans to expand and enhance its PR division in order to serve more clients. The agency hired new staff with extensive experience in the field, and has since taken on new PR accounts.
Among the new clients is Avidia Natural Products, a company dedicated to developing high quality nutritional supplements. Avidia is in the process of launching its patented weight loss product SlimCycle, which utilizes a revolutionary method of cycling on and off between two powerful weight loss formulas to allow for sustainable long term weight loss, a system which no other company has ever developed.
Armed with a host of tactics including media relations, lobbying, events, interviews, blogger relations, presentations, consultations, newsletters, competitions, podcasts, stunts, websites, conferences, and video news releases among others, PMG is now helping clients achieve better results when it comes to PR. “Power Media Group’s public relations professionals not only have longstanding relationships with a vast network of general interest media, but can also target key market segments regionally and nationally through niche Spanish-language publications,” said Patricia Gracia, founder and president of PMG, who has a degree in Public Relations from UCLA. “We are now making our PR division even stronger at the Agency to continue to grow our knowledge, resources and contacts and be able to generate even more attention, interest and excitement on behalf of our clients.”

The increasing percentage of the US demographic profile represented by ethnic minorities presents an opportunity to marketers and retailers, according to The Nielsen Company.

Hispanic Shoppers

• Tend to spend more on categories for babies and children. Hispanic households represent 11.8% of CPG total spending, but 16.6% of disposable diaper sales.
  
• Tend to spend more in traditional mass merchandise and warehouse clubs.
  
• Tend to spend more on food consumed at home.
  

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