Respected by their colleagues and friends in the world of advertising, both Patricia Gracia and Tony Gracia - the executive team of Power Media Group- have been hailed as experts by popular media outlets. Recently Patricia Gracia was featured in the popular Spanish Television Program “Al Rojo Vivo” on Telemundo, as an example of a successful woman entrepreneur with strong ties to her community and a strong sense of philanthropy. Similarly, Patricia was asked to be a guest speaker on a televised segment on Television network Univision addressing the current job market for women needing flexible hours in the difficult economy.

Tony Gracia was also invited to participate in a separate televised segment on Univision discussing the overall job market and giving tips to both men and women looking to find or change jobs.

The increasing percentage of the US demographic profile represented by ethnic minorities presents an opportunity to marketers and retailers, according to The Nielsen Company.

Hispanic Shoppers

• Tend to spend more on categories for babies and children. Hispanic households represent 11.8% of CPG total spending, but 16.6% of disposable diaper sales.
  
• Tend to spend more in traditional mass merchandise and warehouse clubs.
  
• Tend to spend more on food consumed at home.
  

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Power News is a free, monthly publication, designed to provide information about the advertising agency Power Media Group, its clients, projects and campaigns, as well as the latest trends and analysis about issues affecting the advertising industry.

The dynamic newsletter features client profiles, notable achievements and innovative techniques and ideas. It includes industry insider knowledge about the world of marketing and advertising - complete with statistics and research - which is a powerful tool for any business owner in today’s economy.

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