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Crowds over 50,000 expected to visit Whittier Narrows Park, where thousands of La Bella samples products – styling gel and polishing serum – will be given away
SANTA CLARITA, Calif./EWORLDWIRE/Oct 7, 2010 --- In its fifth year of presenting Hispanic culture to the public, Junta Hispana (http:// www.juntahispana.net) will take center stage in S. El Monte as Los Angeles area residents partake of food, fun and performances, with special prize giveaways sponsored by Rite Aid Corporation (NYSE: RAD).
During the days leading up to the event, featured international celebrity and La Bella brand(http://www.labellabeauty.com) spokesperson Sissi will accompany the Radio Exitos 93.3FM van to four local retail locations to sign autographs and to answer live calls:
- October 7 (Thursday): 5:00 p.m. to 6:00 p.m.: Superior Grocers, 7300 Atlantic Ave, Cudahy, CA, 90201 (Radio Exitos Van Hit)
- October 8 (Friday): 3:00 p.m. to 4:00 p.m.: Cardenas Market, 16212 Foothill Bvd, Fontana, CA, 92335 (Radio Exitos Van Hit)
- October 9 (Saturday):
10:00 a.m. to 11:00 a.m.: Vallarta, 9136 Sepulveda Blvd, North Hills, CA, 91343
2:00 p.m. to 3:00 p.m.: Vallarta, 23449 Lyons Ave, Valencia, CA 91355 (Radio Exitos Van Hit)
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On Sunday afternoon (Oct. 10), Sissi will step on stage to greet audiences on behalf of La Bella from 3:15 p.m. to 3:25 p.m., followed by a half-hour - from 3:45 pm. to 4:15 pm. – public meet and greet.
Throughout the day, children will port a personal Dora the Explorer character passport to five different cultural pavilions for a chance to win prizes. The famed character will entertain on stage at 1:30 p.m., 2:30 p.m. and 3:30 p.m., while Sponge Bob and Rosita will mingle off stage with the audience.
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Adults will enjoy performances and entertainment on the Rite Aid stage staffed by a Spanish-language radio personality, with prize drawings, and be presented with branded Rite Aid canvas tote bags complete with an assortment of La Bella products as take-aways.
The largest Hispanic Heritage celebration in the country, Junta Hispana organizes events presenting the various Spanish cultures across the United States in Los Angeles, Miami, Chicago, New York and Houston.
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About Sissi
Sissi is a Cuban actress and model who made her first stage appearance at the age of four. At 15 her television career started at CubaVision, on the popular Cuban program "Sábado Conmigo." Sissi's dynamic charm quickly made her a rising TV star of the Latin entertainment world. For over eight years, her talent, beauty and versatility has been admired in over 100,000,000 households every Saturday evening, in the famous Univision show, "El Sabado Gigante," launching her into international celebrity status. Currently she is working in Spain for Television Española Internacional "El Gong Show," previously broadcast in countries such as France, China and the U.S. every week in prime time for TVE, achieving high ratings. Sissi has contributed to numerous philanthropic causes including telethons in Honduras, Panama, Chile, Ecuador, Little Havana Activities and Nutrition Center, St. Jude's Hospital, and the Hispanic Caucus Institute Washington D.C. supporting the Mayor of Los Angeles and other celebrities in the fund-raising of over $3,000,000 in scholarships for low income Hispanic immigrants in the United States
About Golden Sun Inc., Newhall Laboratories Inc. and La Bella Products
Founded in 1988, Golden Sun established the La Bella Beauty brand representing "the beautiful one" in Italian with European salon formulas, and it founded Newhall Laboratories with headquarters in Santa Clarita. With a similar translation in Spanish, the La Bella product line is naturally attractive to the Latino market. With a range of hair styling gel and hair serum products, popularity has expanded to the general public over the last five years. La Bella hair products with a range of styling gel and La Bella polishing serum products are offered in various sizes - 40-ounce Max Hold Styling Gel, 40-ounce Super Hold Styling Gel, 40-ounce Freeze & Hold Styling Gel, 12-ounce Curls & Swirls Styling Mousse, 12-ounce Super Shine Sculpting Mousse, 6-ounce Super Shine Polishing Serum, and 6-ounce Super Shine Polishing Spray. The brand is widely available in Rite Aid locations throughout the United States, in grocery stores and in mass merchandisers.
About Power Media Group Inc. (http://www.powermediagroup.com)
Advertising agency Power Media Group, led by Patricia Gracia and Tony Gracia, has achieved recognition from organizations such:
- Patricia Gracia, Winner of the 2010 Los Angeles Business Journal "Woman Making a Difference Award in the Rising Star," category
- Latin Business Association (2008 Sol Award as Business of the Year)
- ADDY Awards (2009 Excellence in Creativity for a TV ad in the General Market - Catalog Sales, three 2010 ADDY Awards)
- San Fernando Valley Business Journal 50 Fastest Growing Private Companies of 2009.
Patricia has been named United States SBA Minority Small Business Champion of the Year 2010.
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